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How can you optimize Imagesfor Internet Performance without losing Quality

Did you know that optimizing your images prior to uploading them to WordPress could have a significant impact on the speed of your web site?

When beginning a new blog many beginners simply upload images without optimizing them for web. These large image files make your website slower.

You can correct this by employing photo optimizationbest methods as part of your regular blogging routine.

This article in this article, we will teach you how to optimize your images to increase web performance without losing quality. We will also present automatic image optimization applications for WordPress that will simplify your work.

Since this is a comprehensive guide on image optimization for the web, we have created an easy to follow table of contents:

  • What's an image optimization? (optimized contrasted with unoptimized)
  • What makes image optimization important? What are the benefits?
  • How do you preserve and optimize images for web performance?
  • The best image optimization tools and programs
  • Best Images optimization plug-ins to WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the technique of saving and sharing images in the most compact file size without reducing the quality of the image overall.

While the process sounds complex but it's actually fairly simple to do these days. It is possible to use one of the many image optimization software and tools to instantly compress images up to 80% without any visible degradation in image quality.

Here's an example images versus unoptimized:

The results are clear, if optimized correctly, the same image could be 75% smaller than the original image without losing any quality.

What is Image Optimization work?

In simple terms simply put, image optimization uses compression technology such as "Lossy" and "Lossless" which help to reduce the overall size of the image without causing a noticeable loss in quality.

What does it mean to optimize Images?

If you've ever received a recommendation to optimize images from your WordPress hosting provider or a speed test tool, the only thing it suggests is that you have to decrease the size of your images by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

There are many advantages of optimizing your photos, these are the top benefits that you must know about:

  • Faster website speed
  • Improvements in SEO rankings
  • Conversion rates that are higher for leads and sales
  • Reduced storage and bandwidth (which can lower hosting costs as well as CDN cost)
  • More efficient backups for websites (also lowers costs for backup storage)

In addition to video, images are the second most hefty item that a website page can host. The HTTP archive says that according to HTTP archivedata, the images account for about 21% on average of the total weight on a web page.

Because we are aware that websites that are speedy are more popular in search engines (SEO) and experience better conversions images optimization is a necessity for every business website must do should they wish to make a mark online.

Now , you might be wondering what kind of difference does image optimization really create?

According to a Strangeloop study, a one-second delay in website load time could cost you 7% from sales. This is amounted to 11% less pageviews, as well as a 16% reduction in customer satisfaction.

If that's not enough reasons to speed up the loading time of your site you need to know that search engines like Google provide preferential SEO treatment to faster loading websites.

By optimizing your photos for the web that you can boost website speed and boost WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The most important factor in an effective images optimization in order to optimize web-based performance, is to find the best equilibrium between the lowest file size and acceptable quality images.

The three factors which play an integral influence on optimization of images are: optimization are:

  • Image file format (JPEG vs PNG vs GIF vs tiff )
  • Compression (Higher compression = smaller file size)
  • Image Dimensions (height and width)

If you select the most appropriate combination of the three you can reduce the images' size by up 80%.

Let's take a look at each of them in more specifics.

  1. Image File Format

For most website owners, the three primary image formats that really have any significance include JPEG, PNG, and GIF. The choice of the correct file format is crucial in image optimization.

To keep things simple To keep things simple, you should use JPEGs for photos and images which have lots of colors. PNGs for basic images or for transparent images. You can also use GIF to create animated images.

For those who aren't sure of the distinction between each file type, the image format PNG is non-compressed, meaning it's an image of higher quality. image. The disadvantage is that it's file sizes are significantly larger.

On the other hand, JPEG is a compressed file format that slightly decreases image quality in order to give a much smaller file size.

And GIF is limited to 256 colors and lossless compression. This means it is the best option when it comes to animated photos.

On WPBeginner, we use the three formats of images based on the type of image.

2. Compression

The other thing is image compression, which plays an enormous role within image optimization.

There are different types and levels of image compression that are available. What settings are used for each vary depending on the image compression tool you employ.

The majority of image editors, including Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and more come with built-in image compression capabilities.

You can also save images normally or use a web tool like TinyPNG , or JPEG Mini for easier image compression.

Although it's a bit manual both methods allow you to compress images before uploading them to WordPress that's what we do with WPBeginner.

There are also a variety of popular WordPress plugins like Optimole, EWWW Image Optimizer and many more that automatically compress images when you upload them. A lot of beginners and even large corporations use these images optimization plugins because it's easy to use and is convenient.

We'll talk more about these WordPress plugins later in this article.

3. Image Dimensions

Normally, when you download a photograph from your phone or digital camera, it comes with an extremely high resolution and huge file dimensions (height and wide).

Typically, these photos come with typically a resolution of around 300 DPI and dimensions starting from 2000 pixels up to. High-quality images are ideal for desktop publishing or printing. They are not appropriate for use on websites.

Reducing file dimensions to something more reasonable can significantly decrease the size of your images. You can simply resize images using an image editing program on your computer.

For example, we optimized an image to have 1.8 Megabytes as its original file size, 300 DPI resolution, and dimensions of 4900x3200 pixels.

We opted for the Jpeg format to allow greater compression. We also changed the dimensions to 1200x795 pixel, and it decreased the image file size to 103 KB. This is 94% smaller than the original file size.

Once you've mastered the three key elements in image optimization, let's take a look at various images optimization techniques for website owners.

Best ImageOptimization Tools and Programs

As we said earlier, most image editing software come featuring image optimization or compression setting.

Beyond the image editing software there are many effective and free image optimization tools that you can make use of to improve images for web (with just one or two clicks).

We recommend making use of these tools to improve images prior to uploading them to WordPress particularly if you are one of those people who are always perfect.

This method will help you save memory on the WordPress hosting account, and will guarantee the fastest image with the finest quality because you manually look over every image.

Adobe Photoshop

Adobe Photoshop is a premium software with the capability of saving images that are optimized for the web. Open your image and click on"File> Save For Web "File >> Save for Web" option.

This will open an additional dialog box. On the right, you are able to choose various image formats. In the case of JPEG format, you will be able to select different quality options. When you select your options, it will also give you the size of the image on the bottom left.

GIMP

GIMP is a no-cost and open source alternative to Adobe Photoshop. It is a tool to help you optimize your images for use on the internet. The disadvantage is that it's not as straightforward to use as other options listed on this list.

The first step is to open the image in GIMP before you can select the File >> Export as option. This will show the dialog box for saving your file. Change the file's name and then click on"export.

It will open options to export images. For JPEG files, you can select the compression option to reduce file size. Then, click the export button to save the optimized image file.

TinyPNG

TinyPNG is a completely free web app that uses a smart lossy compression process to decrease the size of your PNG images. All you have to do is go to their website and upload your pictures (simple drag and drop).

They will compress the image and then provide you with the download link. You can also use their sister webpage, TinyJPG to use JPEG Image compression.

They also have another extension available for Adobe Photoshop which we use in our editing process for images because it blends the best of TinyJPG and tinyPNG inside Photoshop.

Developers can use an API for converting images instantly, while for novices, they offer the WordPress plugin that will automatically complete the task for you (more on this later).

JPEG Mini

JPEGmini is a lossless compression technology which significantly reduces the size of images but without altering their perception. It is also possible to compare the quality of your original image with the compression image.

You can try their web version for free or you can purchase the program to run on your personal computer. Additionally, they offer a paid API that automates the process in your website's server.

ImageOptim

ImageOptim is an Mac tool that lets you to reduce images, without losing any quality. It does this by finding the most efficient compression parameters and remove unnecessary color profiles.

Windows alternative to this is Trimage.

Best Image Optimization Plugins for WordPress

We believe that the most effective method to optimize your images is by doing it before uploading images to WordPress. But, if you're running an online site with multiple authors or require an easy solution you could try the WordPress plugin for image compression.

Below is our list of the top WordPress photo compression plug-ins.

  1. Optimole - popular plugin by the group behind ThemeIsle.
  2. EWWW Image Optimizer
  3. Compress JPEG & PNG images with the plugin created by the TinyPNG team. The team is mentioned in the article.
  4. Imagify - a plugin created by the well-known WP Rocket plugin team.
  5. ShortPixel Image Optimizer
  6. WP Smush
  7. reSmush.it

Utilizing one of these WordPress image optimization plugins will help accelerate your website.

Final Thoughts and Best Practices for Image Optimization

If you're not saving images optimized for the web, you must begin doing that today. It'll make a massive difference in your site's speed and your customers will thank you for it.

Additionally, faster websites are excellent for SEO and you'll likely notice an increase in the search engine results.

Use this tool to convert to png

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